This Funko POP! depicts the Cheetos mascot from the
Cheetos Flamin' Hot promotional line, a character used in brand advertising rather than a film, game, or anime. As an Ad Icons release, it represents a well-known snack-food spokesperson that’s been part of pop-culture branding for years. The source here is Cheese Curl/Promotion media tied to Cheetos.
The POP! figure (#117) shows him standing with arms crossed and a confident lean, wearing oversized black sunglasses. He’s rendered in bright orange with black spots, a white muzzle and chest tuft, and a long tail curling behind him. The base is sculpted as rising flames in yellow-to-orange gradients to match the Flamin’ Hot theme. The box sticker notes it glows in the dark, giving the flames and/or figure a glow effect under UV or low light.