This POP! depicts one of the Rice Krispies mascots from Kellogg’s cereal promotions, a set of characters used in advertising and packaging. Crackle! is part of the trio alongside Snap! and Pop!, typically shown as a small elf-like figure tied to the brand’s “snap, crackle, pop” theme. The character comes from cereal/promotion media rather than a film, game, or TV series. The franchise has broad cultural recognition through long-running breakfast cereal marketing.
The figure shows a smiling elf with pointed ears, black dot eyes, and blond hair topped with a yellow starburst under a red cap. He’s posed standing upright in a blue outfit with matching shoes, holding a green bowl filled with cereal in both hands. This is a standard POP! size
release from 2018 in the Ad Icons line, and it comes as part of a 3 Pack with Snap! and Pop!. The box number isn’t provided for this one.
Kellogg's Rice Krispies franchise