A bright yellow toaster mascot with a waffle popping out of the top, this Ad Icons release represents Eggoโs promotional character from the brandโs waffle marketing. It comes from a food promotion context rather than a film, game, or series, functioning as a personified brand symbol. Eggo has broad cultural recognition as a long-running frozen waffle line.
The Funko POP! shows the toaster front-facing with oversized black eyes, a smiling open mouth, and the red โ
Eggoโ logo printed across the face. A round waffle sits upright in the slot, and thereโs a small black lever detail on the left side above a black base. This is POP! #254 in standard POP! size,
released in 2025, with no exclusive or limited markings shown.