Shown here as a stylized POP! figure, this is
Twinkie the Kid from
Hostess Twinkies in the Ad Icons line. The character comes from food/promotion media tied to Hostess branding rather than a film or game. He serves as the cowboy-themed mascot used to represent the snack in advertising and packaging.
The figure is POP! size and numbered #27,
released in 2018. He’s posed holding a coiled rope lasso, with one loop raised in his left hand and the rest draped across his body. The design features a tall brown cowboy hat with “TWINKIE THE KID” printed on the front, black dot eyes with thick brows, a blue bandana marked with the Hostess logo, and matching brown gloves and boots over a yellow Twinkie-shaped body.