This POP! depicts a cowboy-styled snack mascot holding a lasso, drawn from the Food/Promotion side of
Hostess Twinkies.
Twinkie the Kid is used as an Ad Icons character tied to the brandโs promotional imagery rather than a story-driven series. The figure reflects that classic mascot role with a simple, recognizable costume built around the productโs theme.
The Funko POP! Ad Icons release is numbered #31 and comes in standard POP! size. Heโs shown standing upright with one arm raised, gripping a coiled rope while the other end loops across the front. The design includes a wide white cowboy hat, black round sunglasses, a blue โTWINKIE THE KIDโ cap panel, a red bandana with blue polka dots, white gloves, and red boots with star details. A โGlows in the Darkโ sticker indicates this version has glow features.