This POP! depicts a cowboy-styled snack mascot holding a lasso, drawn from the Food/Promotion side of
Hostess Twinkies.
Twinkie the Kid is used as an Ad Icons character tied to the brand’s promotional imagery rather than a story-driven series. The figure reflects that classic mascot role with a simple, recognizable costume built around the product’s theme.
The Funko POP! Ad Icons release is numbered #31 and comes in standard POP! size. He’s shown standing upright with one arm raised, gripping a coiled rope while the other end loops across the front. The design includes a wide white cowboy hat, black round sunglasses, a blue “TWINKIE THE KID” cap panel, a red bandana with blue polka dots, white gloves, and red boots with star details. A “Glows in the Dark” sticker indicates this version has glow features.