This POP! shows a smiling snack-cowboy mascot with a big brown hat and a blue bandana, styled in the simple vinyl look Funko uses for its Ad Icons line. The character comes from Food/Promotion media tied to
Hostess Twinkies, where he serves as a brand mascot rather than a story-driven character. As part of the broader world of classic American advertising characters, he’s recognizable to collectors who focus on vintage-style food mascots.
The figure is
Twinkie the Kid (#31) in standard POP! size, posed with one hand giving a thumbs-up while the other holds a coiled lasso. He wears brown gloves and boots, with the hat reading “TWINKIE THE KID” and the bandana printed with the Hostess logo. The box is marked with a Chase “Glows in the Dark” sticker, indicating this is the glow variant
release from 2018. The bright yellow body and simple facial features keep it close to the mascot’s clean promotional design.