Badtz-Maru
Description
This Bitty POP! figure depicts a character from Hello Kitty and Friends, a long-running Sanrio franchise that appears across animated shorts and other media. In that lineup, Badtz-Maru is one of the recurring mascot characters, known for his mischievous attitude alongside the broader cast. The series has wide cultural visibility through decades of character goods and cross-media appearances.
Inside the Bitty POP! Bitty Box, the mini figure shows a black-and-white penguin with half-lidded eyes and a yellow beak, posed standing with its arms at its sides. It’s wearing a black cap with bright purple earmuffs connected by a blue band, giving it a winter look. The front insert reads “BADTZ-MARU,” and no number is shown on the packaging. This 2026 release is part of a 2 Pack Sanrio Town pack in the Bitty Pop category.
