Boo Berry #03 captured the classic cereal mascot in the signature Funko POP! style, making it a key piece for Boo Berry
2011 General Mills Ad Icons POP! collectors. The figure showed Boo Berry with a relaxed, half-lidded expression and outstretched arms, giving it a laidโback, floating ghost look that stood out on any shelf. As one of the early Ad Icons releases, it appealed to fans who wanted a nostalgic character in a compact display piece.
This standardโsize POP! vinyl figure stood in the usual collectible scale, with a solid, lightweight build suited for both inโbox and outโofโbox display. Boo Berry was molded with a smoothly tapered ghost tail instead of legs, a bright yellow hat with a red band, and a red bow tie that contrasted against the light blue body. The simplified sculpt and flat colors matched the original cereal artwork while fitting the POP! form factor and product numbering system as #03 in the line.
As part of the Ad Icons category, this Boo Berry release connected directly to the longโrunning General Mills cereal promotion that began appearing on shelves decades earlier and continued with the 2011 Boo Berry branding. It represented the Boo Berry character from the General Mills universe rather than a TV or movie property, giving cereal and advertising fans a focused way to display brand nostalgia alongside other
General Mills and Ad Icons POP! figures.