#03 Boo Berry (Chase) (Glows in the Dark)
Description
This Boo Berry 2011 General Mills Ad Icons POP! had strong collector appeal thanks to its extremely low production run and chase treatment. Limited to just 24 pieces worldwide and featuring a “Chase Glows in the Dark” sticker, this figure became one of the hardest-to-find Ad Icons, making it a key target for serious Funko POP! and cereal-promo collectors who focused on scarcity and display impact.
Funko POP! Boo Berry #03 captured the classic cereal ghost in POP! form, with a compact vinyl size suited to standard Ad Icons displays. The figure showed Boo Berry hovering with both arms raised, a relaxed, sleepy expression, heavy black eyelids, and a subtle smirk. The character wore a simple red bow tie and a rounded cap, while the uniform pale body color supported the glow-in-the-dark feature that activated under low light for an added visual effect on shelves.
As part of the Ad Icons category, this release connected directly to the Boo Berry brand from General Mills cereal promotions, tying into decades of breakfast mascot history. The Boo Berry 2011 General Mills Ad Icons POP! represented an early crossover between nostalgic food advertising and designer vinyl, giving collectors a physical piece of the long-running cereal character in a limited edition format that aligned with the broader Funko Ad Icons line.
